you asked, we listened. Introducing our brand new matte hair clay, the secret to great hair in a recyclable aluminium pot. with a sophisticated scent of bergamot, the formula masters an all-day hold on your style whilst providing texture, definition, and nourishment to the hair and scalp. It’s non-sticky, easy to wash out, and as usual, free from SLS, parabens, and sulphates. keep reading to find out the benefits of matte hair clay, how to use it, and essential styling tips to bring your a game.

THE BENEFITS OF THE ALOTT HAIR CLAY...

GOOD FOR OILY HAIR AND SCALPS

one of the biggest benefits of using clay instead of oil-based waxes, gels, and pomades is that it won’t add to the build-up of sebum, which is what gives a greasy appearance. what’s more, alott matte hair clay will actually help to reduce excess sebum by absorbing it, as well as dirt and bacteria, for an overall fresher feel. It features our signature ingredient, Halen Môn sea salt, that works alongside kaolin clay to fight greasiness and create texture and definition.

EXTREMELY VERSATILE

give a man a pot of clay and there’s nothing he can’t do, at least when it comes to hairstyles anyway. with clay, you don’t have to commit to doing your hair a certain way, meaning you commitment-phobes don’t contribute to product wastage by buying a new one every time you fancy switching it up. texturise it, part it, quiff it, slick it back, pull it up - you name it, our matte hair clay can do it.

FULL OF MOISTURE

because of its ability to attract sebum, some clays can be drying on the hair and scalp. to prevent this from happening, the matte hair clay includes organic aloe vera for its high water content - which is around 95% on average per aloe vera leaf - for deep hydration.

GIVES A NATURAL MATTE FINISH THAT ANYONE CAN ACHIEVE

most people can’t use hair gel without their parents, siblings, cousins, colleagues - anyone on or off your family tree - knowing it. whether you’re the go-to guy for haircare advice or new around here, you can easily pull off a natural finish with alott matte hair clay. and since it’s, well, matte, it blends in beautifully.

IMPROVES SCALP HEALTH

vitamin e is a key ingredient in its formula to improve scalp health by reducing oxidative stress and strengthening the protective lipid layer. as a result of creating a better environment for the hair to grow in, hair will be healthier, and there’ll be more of it.

HOW TO USE THE ALOTT CLAY

1. warm up a small amount of clay, no larger than a pea, between your palms for 10-20 seconds. always start with less, you can add to it later if needed.
2. apply evenly through dry or damp hair and style as desired.

ESSENTIAL STYLING TIPS...

ALWAYS WARM THE CLAY UP FIRST

clay will harden when not in use, so softening it up between your palms beforehand is an essential styling tip to make it easier to work with, whilst getting rid of any lumps and bumps for an even spread.

APPLY IT AS THE LAST STYLING PRODUCT

if you’re using the matte hair clay with other styling products, such as our alott sea salt spray, it should be applied last to the hair. clay will make it hard for other products to penetrate the hair, so anything applied afterwards is wasted.

START AT THE ROOTS TO ADD VOLUME

when styling your hair with clay, it’s essential to start at the roots if you’re looking to enhance volume. working from the tips to the root can quickly deflate your hair without adding the extra weight and thickness at the bottom that is needed to get the volume.

THE DRYER THE HAIR IS, THE STRONGER THE HOLD

you can apply our matte hair clay to damp hair if you’d like to maintain natural movement, but if you’d rather it stay put, seal the deal by applying it to dry hair.