our ethos

HAIR+CARE

alott – a little off the top – is haircare with the emphasis on care: premium products, made with natural ingredients. we’re passionate about creating products that are not only good for your hair but are also better for our planet. we’re taking steps to minimize our impact on the environment by using recyclable packaging, refillable aluminium and glass bottles, and as little plastic as possible.

  


NATURAL INGREDIENTS

alott products are made using carefully selected natural ingredients. we use only safe, clean, naturally-derived ingredients and avoid all irritating and harmful conventional chemicals, such as GM ingredients, parabens, SLS, silicones & mineral oils, artificial colours or fragrance and palm oil.

 


VEGAN

all our products are vegan; they do not contain any animal products or animal byproducts.

 

CRUELTY-FREE

alott is a cruelty-free brand. this means that our products and ingredients will never be tested on animals.

 

1% FOR THE PLANET

we're committing 1% of our sales to 1% for the Planet. they use donations from businesses all over the world to help take care of our planet - from planting trees, banning plastics, protecting wildlife to fighting climate change. we're happy to be doing our small part to help.

  

SUPPORTING MENTAL HEALTH

alott stands for “a little off the top” – i.e. a hair trim. but it also stands for unburdening yourself of whatever is on your mind. mental health is a subject close to our hearts and we want to encourage healthy communication. to that end, we have chosen manchester mind as our first charity partner. we’ll be donating 5% of sales of our everyday shampoo to support manchester mind throughout 2022. there’s also an option to add £1 to your order at checkout.

 

GENDER INCLUSIVE

alott products are made for everyone. the fragrances we use are gender-neutral, as is our branding. our products are developed based solely on hair type, not gender identity.