our ethos

HAIR+CARE

alott – a little off the top – is haircare with the emphasis on care: premium products, handmade with 100% natural ingredients. we’re passionate about creating products that are not only good for your hair but are also good for our planet. we’re taking steps to minimize our impact on the environment by using recyclable packaging, refillable aluminium bottles and as little plastic as possible. we’re also members of 1% for the Planet.

  


100% NATURAL INGREDIENTS

alott products are made using carefully selected natural ingredients. we use only safe, clean, naturally-derived ingredients and avoid all irritating and harmful conventional chemicals, such as GM ingredients, parabens, SLS, silicones & mineral oils, artificial colours or fragrance and palm oil. all our products are vegan.

 


HANDMADE

all our products are handmade in small batches in wales. this hands-on approach to the ingredient sourcing and formulations allows us to create natural, vegan products that really work.

 

CRUELTY-FREE

we do not test on animals. our products are completely free of any animal and animal-derived ingredients and comply with all cosmetic safety regulations.

 

1% FOR THE PLANET

as well as trying to minimize any negative impact we make, we’re also committing 1% of our sales to the organisation 1% for the Planet. they use donations from businesses all over the world to help take care of our planet – from planting trees, banning plastic, protecting wildlife to fighting climate change. since a common ingredient in our products is anglesey’s halen môn sea salt, and we’re committed to reducing single-use plastic, our donations are going towards reducing ocean plastic around the uk coastline.

  

SUPPORTING MENTAL HEALTH

alott stands for “a little off the top” – i.e. a hair trim. but it also stands for unburdening yourself of whatever is on your mind. mental health is a subject close to our hearts and we want to encourage healthy communication. to that end, we have chosen manchester mind as our first charity partner. we’ll be donating 5% of sales of our everyday shampoo to support manchester mind throughout 2021. there’s also an option to add £1 to your order at checkout.

 

GENDER INCLUSIVE

alott products are made for everyone. the fragrances we use are gender-neutral, as is our branding. our products are developed based solely on hair type, not gender identity.