a million plastic bottles are purchased across the world every minute of the day, and 90% of those plastic bottles aren’t even recycled. they end up in landfills and take around 1000 years to biodegrade. we want to help eliminate plastic bottles. our aim is to reduce packaging in the first place, then re-use it, before finally recycling it.
to help in the effort to reduce single-use plastic, our products come in aluminium packaging. they don’t degrade as quickly so can be safely reused until the time comes to recycle them. we encourage people to keep their original aluminium bottle, wash it out and then refill it. we have refill pouches available online, or better still, if you happen to be in manchester, stop by the refill station at rpb.
aluminium is not perfect, but it is better than plastic. an aluminium bottle can be recycled without losing any of its quality in the process. this means that almost 75% of all the aluminium ever produced to date is still in use today (compared to only 9% of all plastics ever made).