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new product launch: the everyday shampoo


If you use shampoo purely just to clean your hair, you’re seriously missing out. A shampoo can, and should, do so much more than that. With the right shampoo, you can tick off multiple haircare concerns before you’ve even finished washing your hair.

Speaking of which, we’d like you to meet our brand new Everyday Shampoo for anything but an ordinary experience. It goes above and beyond your typical shampoo to solve common hair problems that most of us face every day, like dryness, knots, and fine hair. Ready to spice up your shower routine? Keep reading to find out how the Everyday Shampoo can help…

Common hair problems the Everyday Shampoo can help

Stripping the hair from frequent washing
Whilst it’s best to wash your hair 2-3 times a week (1-2 if you’ve got coloured hair), we also know there are times when you need to wash it more, like when you’re on vacay or trying to hit a new PB at the gym.

Most shampoos aren’t recommended to be used more than this as they’re too stripping on the hair, but we didn’t call it the Everyday Shampoo for nothing. It’s so gentle that it can be used every day. Natural oils, such as argan, rose geranium, and bergamot, coat the hair in a protective layer to prevent the dryness that usually comes with more frequent washing, so you can scrub-a-dub on the daily.

Hair that’s always knotting
Knotty hair is so knot fun. Hair that easily tangles is usually a sign you need to do some damage control. Rough hair cuticles and split ends are more likely to catch on other hairs and become knotted together, especially during all the scrubbing action when washing your hair. That’s where Alott Everyday Shampoo comes in.

Marinating the hair with some of the richest natural oils as you lather will smooth the cuticles and reduce tangles in the long run, compared to the surface-level effect of a detangling spray.


Fine hair

Washing your hair helps to shed old hair and encourage new hair growth, but if you have fine hair, hair wash day feels about the same as Monday mornings. You don’t want to do it, but you know you’ve gotta get up and do it anyway.

Betaine is one of the ingredients we’re most excited about in our Everyday Shampoo for fine hair. Betaine is a humectant known for its ability to attract and retain water in the hair shaft. When hair is sufficiently hydrated, the individual hair shafts will swell slightly due to the added moisture content. This is especially beneficial for hair that’s on the finer side as the subtle expansion makes each strand appear thicker, contributing to an overall fuller look for Friday feels.

Itchy scalp/dandruff
When the scalp is inflamed and itchy, it’s in a state of distress, leading to excessive shedding of dead skin cells, otherwise known as dandruff. Alott Everyday Shampoo could help slow down skin cell turnover back to its natural rate by soothing the scalp.

Rose geranium oil has natural anti-inflammatory properties that can help calm an irritated scalp, reducing redness, itching, and inflammation. Its mild antimicrobial properties also help to combat fungal and bacterial growth on the scalp, which can contribute to dandruff.

Hair damage
Argan oil contains a high concentration of vitamin E, which is one of the most powerful antioxidants to combat free radical damage. Free radicals are unstable molecules that can damage cellular structures, including hair follicles. They’re produced whenever the hair is under stress, such as pollution, UV rays, or hot styling tools. Over time, this can lead to weaker hair, reduced growth, and hair loss.

As well as helping to prevent and repair hair follicles, the Everyday Shampoo also aids the regeneration of new hair cells. When the hair goes through its growth cycle, it’ll shed old hair as it grows new hair. Vitamin E and rose geranium oil both support the growth phase, or the anagen phase, of the hair cycle, ensuring that the new hair strands are strong and healthy.